World's End Market

Courtesy of JPR Media
World's End is this weird place in Chelsea where it's always been a little bit of a thoroughfare and certainly not a huge destination place. Then came Medlar and now arrives The World's End Market making it slightly more of a reason to stop by. 

Courtesy of JPR Media
What was once a bit of an institutional pub has, sadly, for years been left to go a little bit grotty and a few people have tried and failed to make this building alive again. The 'Market' group took over the place and totally redesigned it giving it masses of punter appeal and a bit of 'oomph' as a 1930's, brasserie style, cosy dining room and a fully functional bar/dancing space below - 30th birthday party sorted! 

Towards the back of the dining room is an open kitchen where everything is cooked on a charcoal grill "to lock in the natural flavours that come from sourcing the best local ingredients", according to their website. Beside the kitchen is an array of fresh fish (including a rather pissed off live lobster) and a meat counter. It all looks fantastic and literally couldn't be fresher... 

Courtesy of JPR Media
Courtesy of JPR Media
We sat down and ordered a bottle of the house white (on one of my apparent 'none drinking evenings') and got stuck into the menu.

Starters read all too well and we decided to share three. Focusing heavily here on their raw or cured ingredients as many of the starters are carpaccio's and tartar's (heaven if you ask me!) and all sound delicious.

My cousin F started with the tuna tartar, Moroccan eggplant and cumin mayo which was polished off swiftly and got a thumbs up. Not overly heavy on the spice this was a really refreshing dish and the portion size was far from stingy.

Due to my love of scallops and never not being able to order them we shared a plate of the carpaccio with lemon salsa and harissa. These babies slipped down incredibly well and the harissa gave a warm chilli kick to what would have been a simple (but very enjoyable) dish. 

I had the Octopus carpaccio, which, can be a dish that can go terribly wrong or terribly right. In this case they went right and the wafer-thin octopus was wonderfully tender, almost a cured ham-like in texture and sprinkled with a dusting of paprika giving a smokiness to the dish. Crunchy capers added more texture to the dish and a slight saltiness balanced out the flavours. Overall? A really pleasing plate of food to start a meal off with.

Mains are kept simple, there is also a rather enticing burger menu from Sunday-Thursday featuring a truffle burger to highlight a particular one. All meat and fish are charcoal grilled (as said above) to let the produce sing. These are then all served with a dressed side salad and skinny fries - I have heard rumours that their steak is (whisper it) 'better than Hawkesmoor's' but you will have to decide for yourself...

F had the whole rainbow trout which was cooked well with crisp skin and served on the bone with a slightly 'gloopy' parsley butter sauce which complimented the fish well.

Yours truly had the yellowfin tuna as suggested by the charming manager and was served with a caper style salsa and the same sauce as above. Perfectly pink in the middle and charred slightly on the outside I was thoroughly pleased with my choice as it was delicious and the tuna incredibly fresh. My only gripe was that the fries were quite often too crunchy but, this is a personal preference as I'm sure there's a million people out there whom love their fries crisp. 

Next to us a man-date was in full swing and seemingly some regulars of this new joint. They promptly ordered the cheesecake without even looking at the menu and told us it was 'insanely good and a must'. We did just that and ordered both the caramel and fruit versions... These boys weren't wrong although I think we could have happily shared one between us and still felt that our sugar hit was well and truly satisfied, very creamy, very sweet but oh so good! A certain cheesecake lover, Mr C, would be in heaven. 

I can The World's End Market getting popular with the locals very quickly. The atmosphere even for a Tuesday night was buzzing and tables were being filled with walk ins from the moment we arrived. What is apparent is that the staff clearly love working here and they take pride in the produce they serve. Service was always with a smile and they were happy to talk us through the fresh fish at the counter. I really hope this place stays put as I'll be coming back for a burger very soon. 

Address: 459 King's Road, Chelsea, London SW10 0LR

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(n.b. I was invited down to review as a guest)
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