Shop @ The Bluebird

The Kings Road never fails to please on a weekend stroll... not only does it have some fantastic places to eat and drink at, it also has great boutiques. I found myself early for supper, with a friend, and needed to kill time therefore I went straight to one of my favourite stores. 

The Bluebird is well known for its outdoor dining in the summer, cocktail menu, delicious brunches and the enormous tennis balls on the canopy when Wimbledon is on. What is often missed, is the boutique under the main restaurant. Here you will find a large industrial space housing a vast mix of high-end international designers suitable for all styles, both sexes, a huge array of decadent gifts, smelly candles (I want them all), and also beauty products some from labels you won't often come across. 

Beauty products

I am obsessed, to an unhealthy extent, with French style - give me a Sandro/Maje/Comptoir piece any day and I will treasure it. The Bluebird has a great selection of French designers from Isabel Marant, Etoile and Carven to name but a few, they also stock Paul Smith, Balenciaga, Chloe etc. For many, I imagine, a place whereby one would buy 'special pieces' however, often I simply pop in here to browse and spend time (possibly money) looking at the gorgeous things and a good flick through the coffee table books.

The clothing and other items are displayed around the store with plenty of space between each item, rail and brand. This makes it easier and far nicer to look through the store. Only two of each style are on the shop floor creating a calming and non-cluttered atmosphere, it feels like a real treat to be in here - the staff are also fantastic. The jewellery ranges from simple necklaces at £100 up to £1,000 for really intricate pieces, studded with precious/semi precious stones and beautiful rings to suit all. 

gorgeous colours for S/S season!

Although freezing outside, We're heading into Spring/Summer in the stores already!

Isabel Marant
Isabel Marant Etoile

Forever changing (to keep the store up-to-date) The Bluebird now has a spa for blissful treatments, nail bar and flower corner within...Cleverly done so that their Chelsea customers can get all their treats under one roof making it a real destination store.

The flower corner

A real 'go-to' for shopping and individual gifts if not, a little harmless browsing...

The Shop at Bluebird found @ 350 King's Road, Chelsea, London
tel: 020 7559 1000
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